“Encourage culturally engaged young people aged 20-30 to
experience opera for the first time”
Opera is a 400 year old tradition, presenting a different perspective on the world. The stage explores a variety of themes such as life and death or love and loss. The brief was to develop an idea or concept that would attract a younger audience and challenge their preconceptions of Opera and Ballet.
I developed a campaign depicting everyday scenarios, suggesting that our events and choices within contemporary life can relate to the emotional context on the theatre stage. ‘#Balletis’ uses social media to create room for conversation and discussion, promoting circulation and campaign visibility amongst the young generation.