“Research, design and develop a concept and identity
for a new brand of wine””
The wine industry is a competitive market, and constantly growing. Research is showing Millennials are now the biggest generation of drinkers, overtaking Baby-Boomers.
Millennials have a different outlook than previous generations, choosing experiences over material possession and growing up alongside social media. Regarding wine, they pay attention to cultural heritage and wish to consume new varieties from far regions.
Ukiyo aims to satisfy their desire, delivering the Oriental experience of Japan. Meaning “Floating World”, the brand applies Japanese culture and develops unique flavours to bring an experience that entertains the senses.