‘Design a new identity and image for a business’
‘Vintage Club’ is a fashion label aimed at individuals who dress different and defy ordinary. They required a fresh identity that reflects their values and beliefs, placing them as a contender in today’s fashion market.
Initial ideas pronounced youthful taste and contemporary flair, taking influence from adaptive identities such as ‘Tate’ and recently updated ‘Channel 4’. I concluded with a script-like typeface and graphic shapes resembling sewing stitches, suggesting authenticity and high-quality hand-craft.
Content, colour and imagery display a dynamic and forward-thinking attitude. The design bears personality that resonates with the target demographic.